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Keeping your WordPress core software, themes, plugins, and PHP updated is very important for the security and performance of your website. Updates can help protect your website against malware attacks, hacks, and other common security threats.

ThemeSupport has you covered by performing updates as follows:

• Security fixes are updated on a daily basis, as released.
• Plugins are updated on a weekly basis, as needed.
• WordPress, PHP, and themes are updated on a monthly basis, as needed.

Content changes to a site, plugin updates, theme updates, and WordPress updates all affect site performance. So, even though your site was optimized once, it won’t remain that way indefinitely.

That’s why each month we perform the following optimization service:

1. Update to latest version of everything (plugins, theme, wp core, and php)
2. Review and remove unused themes and plugins
3. Image optimization (optimize, resize, use WebP format)
4. CDN (provides high availability and performance to end users)
5. Cache optimization (WP Rocket)
6. Database cleaning and optimization
7. Minify CSS and JS
8. Delete unused tags
9. Check for broken links
10. Make recommendations

Fix-it Insurance means that if your site is hacked or if you have a bug due to a plugin or theme update, we will fix it for you free of charge (up to 1 hour).

A few important notes about this:

• Custom development (CSS, HTML, PHP, JavaScript) is not covered in this insurance. If an upgrade or hacking requires custom development to fix, then this development would cost extra.
• Themes or plugins that are not commercially supported are not covered in this guarantee.
• In many cases fixing a hacking or upgrade issue will require reverting to the last known clean version of the site. In this case, ThemeSupport is not responsible for any lost data due to this reversion.
• If a bug or conflict in a theme or plugin causes your site to break, then we will restore the site to the previous clean version and will not attempt to update that theme or plugin further until a fix is released.

A raw visit in reality is any hit to any part of your site that draws raw server resources. We do not count all raw hits to your site as a visit, however, because every hit to your site doesn’t necessarily represent any value to you. The following guidelines are laid out to make counted visits as clear and fair as possible.

1. A single visit is one unique IP address logged per day (UTC). This means that a unique IP address can only count as one visit per day.
2. Pages and other dynamic requests are counted as visits.
3. Static assets such as images, css, js, and other files do not count as a visit, and are excluded.
4. Known bot user agents and prefetched traffic are not counted as a visit.

It’s not uncommon that the visits we count do not match the visits in your Analytics data. Fundamentally there are two reasons why visits may not match your data.

1. We are each tracking visits for different purposes
   • It can be difficult to truly judge what visits are actually coming into your site if you’re comparing visitor counts from different resources. It’s important to keep in mind that no matter where you look, each visitor count is filtered and sorted based on a certain set of goals.
     • For your Analytics, the goal is to track “human” traffic in order to provide marketing and conversion analytics.
     • For ThemeSupport, the goal is to track “human” traffic in comparison to physical server resources used.
2. Your Analytics requires a javascript to load to count the visit
   • This can be circumvented by spoofed user agents or users who have scripts disabled in their browser. Meaning your Analytics wouldn’t execute or be able to track those visits. ThemeSupport, however, would track and count them as we use the raw server logs.

Please contact us and we’ll answer them for you. We love to hear from potential clients!